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How to Generate B2B Leads on Reddit (Without Getting Banned)

Reddit is known as the "front page of the internet" — a place full of passionate communities talking about everything from SaaS to skincare. For businesses, it's a goldmine of niche, highly engaged audiences. But there's a catch: Reddit users hate spam and self-promotion. If you post like you're on LinkedIn or X, you'll likely get downvoted or banned.

The mistake most businesses make? Treating Reddit like just another social channel — dropping blog links or promotional content with no real engagement. That rarely works.

To turn Reddit into a predictable sales engine, you need a strategy. One that respects the culture, finds the right people, engages them authentically, and builds trust before outreach.

Let's break down how to do that — and how Promotee helps you do it at scale.

1. Understand Reddit's Culture First

Reddit is made up of subreddits — niche communities centered around specific topics. People don't log in to be sold to. They're here to:

  • Ask questions
  • Share pain points
  • Discuss real experiences

So before any outreach, observe and contribute. Answer questions, join conversations, and build credibility. That's how you gain trust — which is everything on Reddit.

Trying to sell in a support-based subreddit without context will backfire. Add value first. Promote second (if at all).

2. Find Qualified Leads the Smart Way

Reddit has millions of users — but not all are your customers. Instead of guessing, you need to target people who've already shown interest. Promotee helps with this using two powerful scraping tools:

  • Subreddit Scraping: Pull users from subreddits where your ideal customers hang out.
  • Post Scraping: Found a post where people are discussing problems your product solves? Paste the link into Promotee and it'll collect the users who commented — real leads with real intent.

This saves you from random outreach. You're talking to people who just showed interest in your category.

3. Build Presence with Meaningful Engagement

Reddit isn't the place for cold DMs right away. First, people need to see you around — in threads, helping others, sharing useful insights.

Promotee helps you stay consistent:

  • AI-Powered Comments: Get comment suggestions based on a lead's recent activity. Personal replies with zero manual research.
  • Auto Comments: Stay visible in your top subreddits with automated, trackable comments on popular threads.

This helps you build familiarity and rapport. By the time you DM, they've already seen your name.

4. Send Personalized Outreach (Not Spam)

Generic DMs don't work on Reddit. Users ignore them or worse — report them. What works is relevance.

Promotee makes that easy with:

  • Auto DM Campaigns: The tool reads a user's Reddit history and writes a personalized message based on it. You can review and edit before sending.

So instead of "Hey, check out my tool," you're saying:

"Saw your post in r/SaaS — we've helped others with similar issues. Want me to share what worked for them?"

The result? Higher replies, better conversations, more conversions.

5. Organize Everything with a Reddit-First CRM

Reddit leads aren't like traditional ones — they have usernames, karma, post history, and no LinkedIn profiles. You need a CRM made for that.

Promotee's CRM helps you:

  • See lead profiles, karma, account age, and their social links
  • Tag leads by subreddit or topic
  • Track every interaction — from first scrape to DM reply

It's built to help you run Reddit like a real channel — not a side experiment.

6. Scale Safely with Multi-Account Management

Reddit limits activity per account to prevent spam. If you're doing outreach at scale, you need more than one account — and you need to manage them smartly.

Promotee lets you:

  • Connect multiple Reddit accounts
  • Set safe daily limits (comments, DMs, etc.)
  • Monitor karma and activity from a single dashboard
  • Split accounts by niche or campaign

This keeps your accounts safe and your outreach diversified.

7. Build a Repeatable Reddit Sales Machine

Reddit isn't about shortcuts or viral hacks. It's about showing up consistently, helping the right people, and reaching out with real context.

Promotee connects every step:

  • Find the right leads
  • Engage authentically
  • Send smart, personalized outreach
  • Manage everything in one place
  • Scale without risk

That's how you move from lurking to leading. From posting randomly to driving predictable revenue from Reddit.

Conclusion

Reddit isn't easy, but that's exactly why it works. If you're willing to respect the platform and engage meaningfully, the rewards are big — and Promotee is the toolkit that helps you win here.

Want to start building your Reddit sales engine?
Explore Promotee